Yumoda - stylish youth clothing
Scope:Women's clothing store
Task:Get 250 registrations for a live clothing show within 2 weeks and build a new low-cost system for attracting customers to the VKontakte group
- 310 tickets sold in 1.5 weeks
Let's do it!
This time the brainstorm started with searching for solutions that would not only bring in the cheapest possible requests, but also tackle a tougher challenge: getting a large number of requests in a very short time.
Eureka! A new system of targeted e-mail sequences
When e-mail marketing is done smartly, it delivers amazing results, and we've tested this in practice more than once. So, let's go:
- A landing page for the ad campaign was built
- A USP for the target audience was developed
- Target audience segments were selected
- Professional targeted email sequences were created
- A request tracking system was connected
just a cold
economic calculation
- 310 tickets sold in 1.5 weeks
- Cost per request is RUB 120 lower than with Yandex.Direct
- We segmented the existing customer base
Meanwhile, we also worked a bit on the VKontakte group
- Contests are a proven way to bring in new customers through existing ones.
- But… the avatar needed a bit of tinkering
Here's what we started with:
And here's what we ended up with, with room to grow:
“The first contest is on!”
We got 19 customers (paid orders)
with contest costs of RUB 1,700
“The second contest is on!”
We got 24 customers (paid orders)
with contest costs of RUB 2,600
Key results achieved during the project:
- 310 tickets sold in 1.5 weeks
- Cost per request is RUB 120 lower than with Yandex.Direct
- We segmented the existing customer base
- The VKontakte group contests brought 43 new customers and RUB 96,000 in profit
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