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Perspektiva investment and construction company

Scope:Sales of new-build apartments

Task:Increase website requests without increasing the ad budget

Key results:

- Requests increased 4.5-fold

Let's begin!

Questionnaires, questionnaires and more questionnaires! We need every detail of the client's business process. Did you think the client shouldn't take part? Who better to tell us about their target audience? Spotting the key features in a mass of information is our job.

After reworking all the data, we uncovered great advantages,
truly amazing!

  1. Apartments 25% below market price thanks to direct ties with developers
  2. 0% commission on handling the purchase-and-sale deal
  3. Average savings on an apartment purchase: 1,270,000 rubles
  4. Free, effective help with arranging a mortgage loan
  5. Free, full support for the deal “from the first call to the apartment keys”
  6. Over 150 apartment options already in stock
  7. A large collection of real customer reviews

Next stage

Reworking the landing page

Writing the main USP

Moving the extra advantages to the top

Person holding a tablet

Interim result:

Compared with the original version, the site's conversion rate rose from 1.2% to 2.8%, already more than doubling the number of website requests

Stage after next: deep analysis of the ad campaign

Special thanks to the client here: analytics systems were already connected to all ad campaigns. Now we can dive into the reports, charts and statistics.

Deep analytics shows, for example, how well a search query performs when it is typed by men on Saturdays who live in the Murmansk Region and visit from a desktop computer. With such data, you can effectively reallocate the ad budget and get more requests.

Key results achieved during the project:

- A new landing page with reworked content was developed

- Landing page conversion more than doubled

- The ad campaign was optimized

- Total requests increased 4.5-fold without increasing the ad budget